مرکز منطقه ای اطلاع رساني علوم و فناوري - Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences

Title of article :

Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences

Author/Authors :

Achita (Mi) Muthitacharoen، نويسنده , , Mark L. Gillenson، نويسنده , , Nattawat Suwan، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

678

To page :

695

Keywords :

INTERNET , Customer segmentation , Sales channel strategies , Preferences

Journal title :

Information & Management

Serial Year :

2006

Journal title :

Information & Management

Record number :

258552

Link To Document :