Title of article
Design aesthetics leading to m-loyalty in mobile commerce
Author/Authors
Dianne Cyr، نويسنده , , Milena Head، نويسنده , , Alex Ivanov، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
14
From page
950
To page
963
Keywords
Visual design , aesthetics , Mobile commerce , Technology Acceptance Model , M-loyalty , enjoyment
Journal title
Information & Management
Serial Year
2006
Journal title
Information & Management
Record number
258574
Link To Document