مرکز منطقه ای اطلاع رساني علوم و فناوري - The impact of Web quality and playfulness on user acceptance of online retailing

Title of article :

The impact of Web quality and playfulness on user acceptance of online retailing

Author/Authors :

Tony Ahn، نويسنده , , Seewon Ryu، نويسنده , , Ingoo Han، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

263

To page :

275

Keywords :

Online retailing , Playfulness , Web quality , Technology Acceptance Model , Service Quality

Journal title :

Information & Management

Serial Year :

2007

Journal title :

Information & Management

Record number :

258603

Link To Document :