Title of article
The impact of Web quality and playfulness on user acceptance of online retailing
Author/Authors
Tony Ahn، نويسنده , , Seewon Ryu، نويسنده , , Ingoo Han، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
263
To page
275
Keywords
Online retailing , Playfulness , Web quality , Technology Acceptance Model , Service Quality
Journal title
Information & Management
Serial Year
2007
Journal title
Information & Management
Record number
258603
Link To Document