Title of article :
Managing the change from marketing planning to customer relationship management
Author/Authors :
Merlin Stone، نويسنده , , Neil Woodcock، نويسنده , , Muriel Wilson-Jeanselme، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1996
Pages :
9
From page :
675
To page :
683
Journal title :
LONG RANGE PLANNING
Serial Year :
1996
Journal title :
LONG RANGE PLANNING
Record number :
258775
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=258775
