Title of article
The increasing power of store brands: Building loyalty and market share
Author/Authors
Jan-Benedict E.M. Steenkamp، نويسنده , , Marnik G. Dekimpe، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
14
From page
917
To page
930
Journal title
LONG RANGE PLANNING
Serial Year
1997
Journal title
LONG RANGE PLANNING
Record number
258883
Link To Document