Title of article :
The increasing power of store brands: Building loyalty and market share
Author/Authors :
Jan-Benedict E.M. Steenkamp، نويسنده , , Marnik G. Dekimpe، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1997
Pages :
14
From page :
917
To page :
930
Journal title :
LONG RANGE PLANNING
Serial Year :
1997
Journal title :
LONG RANGE PLANNING
Record number :
258883
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=258883
