Title of article :
Can Japan Compete: Michael E. Porter, Hirotaka Takeuchi & Mariko Sakakibara, Macmillan Press (2000), ISBN 0-333-78658-0 (hb), 208 pp., £18.99All The Right MovesConstantinos C. Markides, Harvard Business School Press (1999), ISBN 0-87584-833-8 (hb), 220 pp