Title of article
Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy: Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon, The Free Press, New York; (2000), 292pp.
Author/Authors
Peter C. Verhoef، نويسنده , , Harry Commandeur، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
4
From page
759
To page
762
Journal title
LONG RANGE PLANNING
Serial Year
2001
Journal title
LONG RANGE PLANNING
Record number
259170
Link To Document