PUBLIC RELATIONS MEASUREMENT AND REPORTING BEST PRACTICES IN SOUTHEAST ASIA

This research aims to identify the Public Relations (PR) measurement and reporting best practices for Arts and Culture-related CSR programmes in Southeast Asia. Interviews were conducted with senior PR consultants and in-house communicators to identify these practices. The author found, through in-depth interviews that (at the time the interviews were conducted), the PR practitioners and the organizations they represent, did not use any specifi c measurement and reporting methodologies for Arts and Culture-related CSR programmes. The methodologies used to measure and report Arts and Culture-related CSR programmes were the same for other PR programmes. And despite the debate and criticism surrounding its use, the Advertising Value Equivalent remained the most popular measurement method