Title of article :
A balanced scorecard approach to public relations management assessment
Author/Authors :
Craig S. Fleisher، نويسنده , , Darren Mahaffy، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1997
Pages :
26
From page :
117
To page :
142
Journal title :
Public Relations Review
Serial Year :
1997
Journal title :
Public Relations Review
Record number :
259601
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259601
