مرکز منطقه ای اطلاع رساني علوم و فناوري - Simulated test marketing: Technology for launching successful new products: Kevin J. Clancy, Robert S. Shulman, and Marianne Wolf New York: Jossey-Bass, 306 pp., $39.95,1994

Title of article :

Simulated test marketing: Technology for launching successful new products: Kevin J. Clancy, Robert S. Shulman, and Marianne Wolf New York: Jossey-Bass, 306 pp., $39.95,1994

Author/Authors :

Lynne M. Sallot، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

191

To page :

192

Journal title :

Public Relations Review

Serial Year :

1997

Journal title :

Public Relations Review

Record number :

259608

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259608