Title of article
Simulated test marketing: Technology for launching successful new products: Kevin J. Clancy, Robert S. Shulman, and Marianne Wolf New York: Jossey-Bass, 306 pp., $39.95,1994
Author/Authors
Lynne M. Sallot، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
2
From page
191
To page
192
Journal title
Public Relations Review
Serial Year
1997
Journal title
Public Relations Review
Record number
259608
Link To Document