Title of article
High visibility: The making and marketing of professionals into celebrities : Irving Rein, Philip Kotler and Martin Stoller Lincolnwood, IL: NTC Business Books, 346 pp., $24.95, 1997
Author/Authors
Ann Marie Major، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
2
From page
251
To page
252
Journal title
Public Relations Review
Serial Year
1998
Journal title
Public Relations Review
Record number
259681
Link To Document