مرکز منطقه ای اطلاع رساني علوم و فناوري - Simulated test marketing: Technology for launching successful new products : Kevin J. Clancy, Robert S. Shulman, and Marianne Wolf New York: Jossey-Bass, 306 pp., $39.95, 1994

Title of article :

Simulated test marketing: Technology for launching successful new products : Kevin J. Clancy, Robert S. Shulman, and Marianne Wolf New York: Jossey-Bass, 306 pp., $39.95, 1994

Author/Authors :

Lynne M. Sallot، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

253

To page :

254

Journal title :

Public Relations Review

Serial Year :

1998

Journal title :

Public Relations Review

Record number :

259683

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259683