Title of article
Simulated test marketing: Technology for launching successful new products : Kevin J. Clancy, Robert S. Shulman, and Marianne Wolf New York: Jossey-Bass, 306 pp., $39.95, 1994
Author/Authors
Lynne M. Sallot، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
2
From page
253
To page
254
Journal title
Public Relations Review
Serial Year
1998
Journal title
Public Relations Review
Record number
259683
Link To Document