• Title of article

    The successful marketing plan: A disciplined and comprehensive approach, second edition : Roman G. Hiebing, Jr. and Scott W. Cooper Lincolnwood, IL: NTC Business Books, 510 pp., $36.95, 1997

  • Author/Authors

    Emma L. Daugherty، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1999
  • Pages
    2
  • From page
    128
  • To page
    129
  • Journal title
    Public Relations Review
  • Serial Year
    1999
  • Journal title
    Public Relations Review
  • Record number

    259738