مرکز منطقه ای اطلاع رساني علوم و فناوري - Public relations strategies for creating mass media content: A case study of the National Basketball Association

Title of article :

Public relations strategies for creating mass media content: A case study of the National Basketball Association

Author/Authors :

John A. Fortunato، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

481

To page :

497

Journal title :

Public Relations Review

Serial Year :

2000

Journal title :

Public Relations Review

Record number :

259795

Link To Document :