Title of article
Emotional Branding: How Successful Brands Gain the Irrational Edge: Daryl Travis; Roseville, CA, Prima Venture, 2000, 306 pp., $27.95 hardcoverAdbusters: Journal of the Mental Environment: Kalle Lasn, Editor-in-Chief; Vancouver, BC, Adbusters Media Founda
Author/Authors
Ray E. Hiebert، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
2
From page
244
To page
245
Journal title
Public Relations Review
Serial Year
2001
Journal title
Public Relations Review
Record number
259816
Link To Document