Digital Opportunities for Social Transition: Blogosphere and Motherhood in Turkey

Among the digital platforms, weblogs are popular narrative sources for both self expression and collective identification. Mommy blogs in that manner allows two types of self expression to come out individual and collective by means of bridging two forms of sociability: physical and digital. The aim of this article is then on the one hand to evaluate the opportunities the blogosphere offers for both selfexpression and building up communalities for and among mothers and on the other hand to comprehend the identity formation for mothers through mommy blogs. The main aim in this article is to comprehend motherhood in transition in Turkey as represented and constituted through mommy blogs. This article is based on a research consisted of two stages of data collection: A conventional questionnaire send to the bloggers whose blogs were nominated in the categories of family blogs and women’s blogs in the nationwide blog awards and a semi-structured questionnaire which circulated among the mommy bloggers as an “internet meme” in resemblance to the traditional snowball sampling method. The debates and the campaigns took place in and through mommy blogs were also regarded as part of the analysis.