• Title of article

    Enron and Saambou Bank in South Africa: a case study of insufficient relationship management

  • Author/Authors

    Elanie Steyn، نويسنده , , Arnold S. de Beer، نويسنده , , T. F. J. (Derik) Steyn، نويسنده , , Wadim N. Schreiner، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    12
  • From page
    75
  • To page
    86
  • Keywords
    Marketing , Public relations , Corporate communications , Enron Corporation , Saambou Bank , Media relations
  • Journal title
    Public Relations Review
  • Serial Year
    2004
  • Journal title
    Public Relations Review
  • Record number

    259926

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259926