Title of article
Managing corporate visual identity: use and effects of organizational measures to support a consistent self-presentation
Author/Authors
Annette L. M. van den Bosch، نويسنده , , Menno D. T. de Jong، نويسنده , , Wim J. L. Elving، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
10
From page
225
To page
234
Keywords
Corporate identity , Visual identity , Corporate communication
Journal title
Public Relations Review
Serial Year
2004
Journal title
Public Relations Review
Record number
259941
Link To Document