Title of article
Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands
Author/Authors
Michael Maynard، نويسنده , , Yan Tian، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
7
From page
285
To page
291
Keywords
glocalization , GLOBALIZATION , localization , Brand management , Corporate websites
Journal title
Public Relations Review
Serial Year
2004
Journal title
Public Relations Review
Record number
259950
Link To Document