• Title of article

    Effect of content type on impact: editorial vs. advertising

  • Author/Authors

    Samsup Jo، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    10
  • From page
    503
  • To page
    512
  • Keywords
    Argument quality , News editorial , Content type
  • Journal title
    Public Relations Review
  • Serial Year
    2004
  • Journal title
    Public Relations Review
  • Record number

    259973