مرکز منطقه ای اطلاع رساني علوم و فناوري - Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective

Title of article :

Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective

Author/Authors :

Robina Xavier، نويسنده , , Kim Johnston، نويسنده , , Amisha Patel، نويسنده , , Tom Watson، نويسنده , , Peter Simmons، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2005

Pages :

From page :

417

To page :

424

Keywords :

Practitioners , Public relations , Measurement , evaluation

Journal title :

Public Relations Review

Serial Year :

2005

Journal title :

Public Relations Review

Record number :

260028

Link To Document :