مرکز منطقه ای اطلاع رساني علوم و فناوري - Relationships as organizational resources: Examining public relations impact through its connection with organizational strategies

Title of article :

Relationships as organizational resources: Examining public relations impact through its connection with organizational strategies

Author/Authors :

Lan Ni، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

276

To page :

281

Keywords :

Value of public relations , Relationships , Organizational resources , Resource-based view , strategy implementation

Journal title :

Public Relations Review

Serial Year :

2006

Journal title :

Public Relations Review

Record number :

260092

Link To Document :