Mediating Role of Organizational Creativity between Employees’ Intention in Knowledge Management Process and Organizational Performance: Empirical Study on Pharmaceutical Employees

Companies try to put efforts in upgrading the intellectual capital and leveraging them to develop and sustain competitive advantage in the business. Considering this view, the study unpacks the relation between knowledge management process (KMP) and organizational performance with the mediation effect of organizational creativity. The employees/users of this system have a pivotal role in the success of the process. This study encompasses the literature by examining the impact of knowledge management process (creation, storage, transfer, usage) from user perspective and study the process with the intention of employees involving to create new products/services to improve organizational performance in the context of Pakistani region. Quantitative research strategy was used and data collected from respondents via survey technique from Pharmaceutical organizations with a sample size of 203 employees. Structural equation modeling was used to check the causal relationship and Haye’s process was applied for mediation test. It appeared that organizational creativity plays a mediation role and leads towards invigorating organizational performance. Pharmaceutical professionals should consider that employees’ intentions towards KMP are critical to serve the purpose of the system. This research reveals the significance of user intention in KMP and add value to the literature in the context of Pakistan’s pharmaceutical sector.