• Title of article

    Exploring the development of an organizational approach to media relationships

  • Author/Authors

    Scott E. Desiere، نويسنده , , Bey-Ling Sha، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    3
  • From page
    96
  • To page
    98
  • Keywords
    Relational outcomes , Media relations , Excellence in public relations , Relationship principles
  • Journal title
    Public Relations Review
  • Serial Year
    2007
  • Journal title
    Public Relations Review
  • Record number

    260135

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=260135