Title of article :
Exploring the development of an organizational approach to media relationships
Author/Authors :
Scott E. Desiere، نويسنده , , Bey-Ling Sha، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Relational outcomes , Media relations , Excellence in public relations , Relationship principles
Journal title :
Public Relations Review
Journal title :
Public Relations Review
