Title of article :
An Alternative Fuzzy EOQ Model with Backlogging for Selling Price and Promotional Effort Sensitive Demand
Author/Authors :
de, sujit kumar midnapore college - department of mathematics, India , sana, shib sankar bhangar mahavidyalaya - department of mathematics, India
From page :
69
To page :
86
Abstract :
This paper deals with a classical Economic Order Quantity model with backlogging and the demand of end customers is dependent on promotional effort and selling price simultaneously. The order quantity and shortage quantities are functionally related to promotional effort (PE), unit selling price and time alone. At first, a crisp solution is made. Then, a general fuzzy optimal and intuitionistic fuzzy optimal policy have been discussed, considering selling price and PE as fuzzy number and fuzzy variable respectively. Finally, a graphical illustration, numerical examples with sensitivity analysis and conclusion are made for justification of the model.
Keywords :
Backlogging , Inventory , Fuzzy selling price , Fuzzy promotional effort , Index , α , cut , Intuitionistic fuzzy technique
Journal title :
International Journal Of Applied an‎d Computational Mathematics
Journal title :
International Journal Of Applied an‎d Computational Mathematics
Record number :
2603292
Link To Document :
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