• Title of article

    Marketing/R&D integration in the pharmaceutical industry

  • Author/Authors

    Markus C. Becker، نويسنده , , Morten Lillemark، نويسنده ,

  • Pages
    16
  • From page
    105
  • To page
    120
  • Keywords
    Marketing , R&D , Cross-functional integration , innovation management , pharmaceutical industry
  • Journal title
    Astroparticle Physics
  • Record number

    261097

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=261097