Content Analysis of the Nowruz Speeches of the Iranian Supreme Leader (2013-2021

The Nowruz speeches of the Supreme Leader of the Islamic Republic of Iran are considered as drawing the lines of the country's one-year plans in line with longterm policies and macro-goals of the system. Therefore, paying attention to these statements and their scientific analysis to identify problems and provide practical solutions to overcome them, it seems necessary. The purpose of this article is to analyze the content of the speeches of the Iranian Supreme Leader, Seyyed Ali Khamenei, between 2013- 2021 and to answer the main question of what axes and categories the Supreme Leader has focused and emphasized in his speeches at the beginning of each year. What are the problems and difficulties mentioned? The research method used is quantitative and qualitative content analysis. In this method, the basic axes hidden in the text, the relationship between the categories as well as the time conditions or in other words, the conceptual model of each lecture have been extracted. The research findings show that during the five years in question, the main focus of leadership discussions in the opening speech of each year was economic issues and the Supreme Leader has always emphasized the issue of economics and in particular the "Resistance Economy" approach. In addition to the resistance economy, Iranian supreme leader also stressed the main issue of Iran's foreign policy, namely Jcpoa, and the need for hostility, especially regarding how to interact with the United States and Europe.