Title of article :
Social Media Engagement at Academic Conferences: Report of the Association of Pathology Chairs 2018 and 2019 Annual Meeting Social Media Committee
Author/Authors :
Ziemba, Yonah C. Zucker School of Medicine at Hofstra/Northwell, Hempstead, NY, USA , Razzano, Dana Westchester Medical Center - New York Medical College, Valhalla, NY, USA , Allen, Timothy C. University of Mississippi Medical Center, Jackson, MS, USA , Booth, Adam L. University of Texas Medical Branch, Galveston, TX, USA , Anderson, Scott R. University of Vermont Medical Center, Burlington, VT, USA , Champeaux, Anne Ruffolo, Hooper, and Associates - University of South Florida Morsani College of Medicine, Tampa, FL, USA , Feldman, Michael D. University of Pennsylvania, Philadelphia, PA, USA , Fitzhugh, Valerie Rutgers New Jersey Medical School, Newark, NJ, USA , Gittens, Simone Westchester Medical Center, New York Medical College, Valhalla, NY, USA , Grider, Marilea Emory University, Atlanta, GA, USA , Gupta, Mary University of Tennessee Health Science Center, Memphis, TN, USA , Hanos, Christina 3 University of Mississippi Medical Center, Jackson, MS, USA , Kelly, Karen SUNY Upstate Medical University, Syracuse, NY, USA , Kothari, Tarush Westchester Medical Center - New York Medical College, Valhalla, NY, USA , Laudadio, Jennifer University of Arkansas Medical Sciences, Little Rock, AR, USA , Lin, Amy Y. University of Illinois at Chicago, IL, USA , Mirza, Kamran M. Loyola University Medical Center, Chicago, IL, USA , Montone, Kathleen T. University of Pennsylvania, Philadelphia, PA, USA , Prieto, Victor G. University of Texas MD Anderson Cancer Center, Houston, TX, USA , Remick, Daniel G. Boston University School of Medicine, MA, USA , Riddle, Nicole D. Ruffolo, Hooper, and Associates - University of South Florida Morsani College of Medicine, Tampa, FL, USA , Schubert, Michael Texere Publishing, New York, NY, USA , Suskie, Kelley University of Rochester Medical Center, NY, USA , Zafar, Nadeem University of Washington, Seattle, WA, USA , Robboy, Stanley J. Duke University School of Medicine, Durham, NC, USA , Markwood, Priscilla S. Association of Pathology Chairs, Wilmington, DE, USA
Pages :
13
From page :
1
To page :
13
Abstract :
The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields.
Keywords :
social media , academic conference , Twitter , pathology
Journal title :
Academic Pathology
Serial Year :
2020
Full Text URL :
Record number :
2614720
Link To Document :
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