Pengiklanan Islami: Penjanaan Konsep dan Pelaksanaan

This paper seeks to conceptualize the principles of Islamic advertising in Malaysia based on Al-Qur’an and Al-Hadis. Material on the scenarios of Malaysian advertising are writer’s own personal observations since 10 years ago. This study found that it is a sort of presequite to make Islamic advertising a reality, the first and foremost measure to be undertaken, is to produce the Malays as major player in economy sector whether as entrepreneurs, traders as well as business persons. This is because only with the existence of these groups would there be hope for its materializing. Although Islamic advertising is not much difference from the conventional but it could only be manifested should there be a deep commitment of Islamic faith, that is absent in the non- Muslims.