DETERMINANTS FOR POSITIONING AND PROMOTING TVET IN TANZANIA: INFORMATION FOR DEVELOPING A MARKETING STRATEGY

This paper highlights important determinants for positioning and promoting Technical and Vocational Education Training (TVET) programs in Tanzania. The paper provides information that could provide operational insight to support the development of a marketing strategy and tools to promote TVET programs. While conducting this study, we reviewed literature to gain a better understanding of the situation of TVET in Tanzania. The literature review is complemented by data from a qualitative field study that analyses the factors, challenges and determinants for positioning and marketing of TVET in Tanzania.