Title of article :
The Impact of Spirituality and Ethical Values on Tour Operator’s Performance: The Role of Empathy and Commitment
Author/Authors :
Yavari Gohar, Fatemeh Allameh Tabataba'i University - Tehran, Iran , Karoubi, Mehdi Allameh Tabataba'i University - Tehran, Iran , Mansourimoayyed, Fereshteh Tarbiat Modares University - Tehran, Iran
Abstract :
Today, we confront forces bringing spiritual and ethical values into business which
have together has a meaningful concept for each business. Nowadays, the growing
attention to ethical issues in workplaces has caused the organizations tend to set
ethical codes. However, the results of recent studies show that the ethical
organizations will obtain more benefits over a long period and will gain better
financial and non-financial performance. So this issue has caused the ethical values
of organization be an important part of the organization’s culture. Beside this,
ethical issues have always been a noteworthy topic in tourism concepts. Therefore,
the present research has examined the effect of ethical values and empathy on nonfinancial
performance of tour operators in Tehran through the organizational
commitment. The statistical population is composed of employees of tour operators
and data were collected by the standard questionnaires. Results show that ethical
values and empathy in workplace have a positive and significant effect on
organizational commitment and following that non-financial performance of
organization.
Keywords :
Tour Operator , Organizational Performance , Organizational Commitment , Spirituality Empathy , Ethical Values
Journal title :
International Journal of Tourism Culture and Spirituality (IJTS)