The Impact of Green Strategy on Organisations’ Relational Capital

The present study aims to explore the relationship between Green Strategy and Relational Capital. In doing so, it also investigates how green policies influence relational capital. The literature review refers to the significance of relational capital and its impact on strategic goals: organisational performance, organisational innovation and the social capital of the organisation. Examining the variables, green strategy and relational capital has also highlighted the factors that are influenced by green policies, including strengthening the negotiation capacity of the organisation, reinforcing knowledge diffusion and the development of a new corporate identity. Green practices that aim to improve the external conditions of the organisation are common characteristics and lead us to the following agents: Customers ‐ Suppliers – Alliances – Corporate Reputation. Consequently, the categorisation of green practices refers to the relational capital’s components. The impact of green practices on relational capital is therefore indirectly proven due to the strong relationship between the factors and the components.