Author/Authors :
Rasit, Rosmawati Mohamad Universiti Putra Malaysia - Faculty of Modern Languages and Communication - Department of Communication, Malaysia , Hassan, Mohd Salleh Universiti Putra Malaysia - Faculty of Modern Languages and Communication - Department of Communication, Malaysia , Osman, Mohd Nizam Universiti Putra Malaysia - Faculty of Modern Languages and Communication - Department of Communication, Malaysia , Shahkat Ali, Muhamad Sham Universiti Putra Malaysia - Faculty of Modem Languages and Communication - Department of Communication, Malaysia
Abstract :
The use of film for conveying the message of dcfwah is seen as a new approach that has to be taken as an opportunity. This research uses a qualitative content analysis in dealing with religious elements in Malay featurefilms within the genre of (religious) drama. FIN AS (2010) recorded that 26 films had been produced throughout the year 2009. Out of the 26 films, two were selected for the research by purposive sampling - categorized as films with religious elements - namely Syurga Cinta (2009) and Muallaf (2009) - Paradise of Love (2009) and Muslim Convert (2009). The research uses two important principles in film analysis, which are the story and plot, and the characters and character traits. The main objective of the research is to identify religious elements adopted in Malay films belonging to the religious genre in line with the concept of Islamic da wah or the opposite
Keywords :
Qualitative content analysis , Malay films , religious elements , Islamic da wah
