Author/Authors :
Shahzad, Muhammad Government College University - Department of Mass Communication, Pakistan , ul Islam, Fakhar Government College University - Department of Mass Communication, Pakistan , Umber, Salma Government College University - Department of Mass Communication, Pakistan , Khan, Izhar Ahmad University of Agriculture - Department Rural Sociology, Pakistan , Abdal, M. Allam Iqbal Open University - Department Education, Pakistan , Raza, M. Asif University of Kassel - Faculty of Organic Agriculture - Department of Animal Husbandry in Tropics and Sub tropics, Germany
Abstract :
Agricultural publications are considered effective tool to disseminate agricultural information among the farming community. In Pakistan, various public and private organizations used this tool in order to catalyze the agricultural innovation and diffusion process. The present study addressed the question of contribution and role of agricultural publications in dissemination agri. information among farmers. The universe of the study was district Faisalabad. A sample size of 52 subscribers of five selected agricultural publications was drawn from the study area. A pre-tested and validated mailquestionnaire was used for data collection. The data thus collected were analyzed through computer software SPSS. The result of the study reveals that the response of young farmers was in favor of agricultural publications as compared to old farmers regarding usefulness in crop productivity, information authenticity, and practicability of information. It is suggested that subscription of the agri. publications should be increased for maximum coverage of farming community.
