Author/Authors :
Chen, Yiyi Zhejiang University - First Affiliated Hospital, Hospital Office, College of Medicine, China , Yin, Zhou Chinese Medical University - second Affiliated Hospital of Zhejiang - Clinical Laboratory, China , Xie, Qiong Zhejiang University - Information Centre, First Affiliated Hospital, College of Medicine, China , Shao, Zhexin Zhejiang University - Hospital Office, First Affiliated Hospital, College of Medicine, China
Abstract :
At present, there exist a lot of violations of medical ethics in advertising and promotional activities, which have been infringing the rights of patients. Therefore, the ethical criteria should be established as soon as possible to regulate the hospital promotional activities, to regain the trust of people.
