Carpet Product Preference using the Conjoint Analysis Method

The purpose of this research is to find out the majority of carpet profiles that have been chosen by consumers. This study uses a conjoint analysis method using SPSS software. The variables assessed in this study are the color, image, shape, and size of the carpet. The results showed that the picture of the carpet is the most important factor for consumers. The majority of respondents want a carpet with cartoon / abstract drawings with a square / rectangular shape, colored pattern and small size.