EVALUATION OF GLOBALIZATION STRATEGIES AND INTERNAL ANALYSIS OF THE TURKISH CLOTHING INDUSTRY

In recent years, the textile and clothing industry has suffered difficulties all over the world. The most successful advances lost their importance over time so that yesterday’s competitive advantages became today’s minimum standards. Although Turkey has had a reputation for high quality service and lower costs than most of its partners, the globalization of the textile and clothing industry and the liberalization of the trade resulted in important restructuring in the sector. This article presents an internal analysis of the Turkish clothing industry to investigate whether industry is forming and executing strategies to compete in the global environment and provides insights into current strategies.