EVALUATION OF TURKISH ORIGIN TEXTILE PRODUCTS IMAGE WITH FUZZY LOGIC

In this study, the image of Turkish origin textile products in the UK was evaluated with fuzzy set theory based on the analysis of Denizli, Turkey sample. The base finding is that “subcontract product” image is very high. As a result of calculations based on this image factor, it was determined that towel and bed linen product groups stand out. The results of ideal solution results suggest that Denizli exporters are to focus on common brand and retailing and that “original” image of their products is to be brought forth by spreading Denizli hand woven textile products.