Kedudukan Tahap Perniagaan dan Faktor Halangan Usahawan Enterpris Kecil dan Sederhana (EKS) Bumiputera Johor

The purpose of this study was to survey the entrepreneur level in The Product Life Cycle Model and to identify the constraints faced by Bumiputera Small Medium Enterprise (SME) in Johor. The research sample involved 208 Bumiputera SME in the district of Johor Bahru, Muar and Batu Pahat. A set of question naires was used as an instrument. Finding indicated that the prime constraint faced by Johor Bumiputera SME were related to lack of capital, in complete record keeping, strict bank procedures,shortage of workers, nonskilled workers and shortage of raw materials. Further more, the finding also indicated that the level of Bumiputera SME in Johor based on the Product Life Cycle Model were in growth and maturity level.