Kajian Eksperimental bagi Membina Model Reka Bentuk Multimedia yang Mengasyikkan (An Engaging Multimedia Design Model) NEMD MODEL Norma Engagement Multimedia Design Model

A lot of research has been done about issues on children s addiction to playing computer games.Parents restlessness is also felt by developers of educational multimedia. Designers of educational CDs used lots of good interactive design features in their design but still fail to attract children and teenagers as that of game CDs. Educational CDs are always a second choice if not a third from below of lists of choices of application that children and teenagers liked as compared to computer games. Why is this so? What is so special about game CDs that is lacking in our educational CDs and coursewares designed for them? It is about time we revisit the design features we used in educational CDs, as the saying goes,If you cannot beat them join them! This research is aimed at investigating whether the design features that have been created could by itself attract children and teenagers to the application intrinsically.Whether the design feature has successfully made children and teenagers interact with it without being asked to do so up to a point in time they are addicted or not addicted to it? If it does why, when and how?, and if it does not, why not? Findings from this research have resulted in factors that influence addiction. A number of experimental studies were conducted to test these factors which later resulted in the development of an engaging multimedia design model named NEMD Model - NormaEngagement Multimedia Design Model. This model explains characteristics of design that could causes engagement and levels of engagement as the children and teenagers interact with the multimediaapplication.