• Title of article

    Perception of Gender Communication Competence of Leaders in a Malaysian Higher Education

  • Author/Authors

    Salleh, Lailawati Mohd Universiti Putra Malaysia - Faculty of Economics and Management - Department of Management and Marketing, Malaysia

  • From page
    269
  • To page
    280
  • Abstract
    Leadership communication competence is known to be a key element in organizational success. The present study examines leadership communication competence in an institution of higher learning in Malaysia. The study delved into subordinates’ perception of their leaders’ encoding and decoding skills and found that these leaders have a relatively high encoding and decoding skills. When comparing between males and females, it was found that the males scored higher in both skills. This result seems similar to the western literature on gender communication but purportedly with different reasons for why men scored higher than women. This study, thus, contributes to the literature on the influence of culture in relation to the perception of gender communication competence.
  • Keywords
    Communication competence , gender , encoding , decoding , leaders , Malaysian Higher Education
  • Journal title
    Pertanika Journal of Social Sciences and Humanities (JSSH)
  • Journal title
    Pertanika Journal of Social Sciences and Humanities (JSSH)
  • Record number

    2651470