Title of article
Perception of Gender Communication Competence of Leaders in a Malaysian Higher Education
Author/Authors
Salleh, Lailawati Mohd Universiti Putra Malaysia - Faculty of Economics and Management - Department of Management and Marketing, Malaysia
From page
269
To page
280
Abstract
Leadership communication competence is known to be a key element in organizational success. The present study examines leadership communication competence in an institution of higher learning in Malaysia. The study delved into subordinates’ perception of their leaders’ encoding and decoding skills and found that these leaders have a relatively high encoding and decoding skills. When comparing between males and females, it was found that the males scored higher in both skills. This result seems similar to the western literature on gender communication but purportedly with different reasons for why men scored higher than women. This study, thus, contributes to the literature on the influence of culture in relation to the perception of gender communication competence.
Keywords
Communication competence , gender , encoding , decoding , leaders , Malaysian Higher Education
Journal title
Pertanika Journal of Social Sciences and Humanities (JSSH)
Journal title
Pertanika Journal of Social Sciences and Humanities (JSSH)
Record number
2651470
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