Factors that Motivate Women to Start a Business

The continuous development of women entrepreneurs has given much attention among researchers to conduct study on them. However, little research has been carried out on the factors that motivate women to start a business. Therefore, the objective of this study is to determine the motivation factors that influence women to start their businesses. Four factors which are the desire for self realisation, status, financial success and autonomy were used. Data was collected from 89 women entrepreneurs in Kota Kinabalu. The findings indicate that there was significant relationship between starting a business with the desire for autonomy. However, desire for self realisation, financial success and status were not significant for women to start their businesses.