Identifying Barriers to the Development of Shared Businesses

Every company should think about producing new goods, the pAdvances in communication technology have led to changes in business practices. Shared businesses are a new way of presenting products through a platform in the virtual environment. In this business, people’s assets are shared on a peertopeer basis. In addition to generating revenue, this business has created employment, increased productivity, reduce energy consumption and environmental pollution in the world. This study tries to investigate the barriers to the development of shared businesses in Tehran. The research method in this study is qualitative and the data collection tool is a semistructured interview. The informed statistical population includes 30 university lecturers, elites, graduates, entrepreneurs and manufacturers. The subjects of the recorded interviews were extracted by the lecturers of the Business Management Department and analyzed using the network themes method in MAXQDA software. Findings show that 64 barriers have been identified as the basic themes and after reviewing the opinions of experts, these barriers have been classified into 6 main themes. These barriers are: trust barriers, technology barriers, knowledge and information barriers, economic barriers, political barriers and managerial barriers.