Categorical Investigation of Research in Industrial Marketing Between 2000 and 2010

The purpose of this study is to investigate the articles in the area of Industrial Marketing between the years of 2000-2010 and to classify them categorically. With this aim, 13 domestic and international journals, publishing Industrial Marketing area, were scanned and in total 412 academic articles, 311 empirical and 101 theoretical, were examined. The articles were classified according to main and sub titles, as well as the year they were published, the industry type, country, analysis technique, scale type, sampling frame, sampling size, and response rate. According to results, creating and developing inter-firm relationships, marketing new products, and diffusion of innovations are the subjects that are mostly studied. In addition, most of the studies use quantitative methods measuring by Likert-type scale, and test by Structural Equation Modeling and Confirmatory Factor Analysis using LISREL.