Analysis of Culture and Multimodality in a Local English Textbook Series

Culture is regarded as a part of English language teaching (ELT). Also, ELT textbooks are a main source of intercultural teaching / learning in most English as a Foreign Language (EFL) learning contexts. Thus, representation of cultural content and development of (inter)cultural aspects are important issues in ELT textbooks, particularly in EFL contexts. This study analyzed the representation of culture in the Vision series, a recently developed ELT series used nationwide in Iranian high schools, and examined how multimodality in these local textbooks would provide context to develop (inter)cultural aspects. To collect the data, an adapted version of Cortazzi and Jin‘s (1999) classification of culture (source, target, international, and globally-shared) was used to analyze the content of the Vision series to see which culture was reflected in these high school textbooks. Additionally, the Wenninger and Kiss‘s (2013) semiotic framework was used to examine how multimodality would serve cultural contents through analyzing image-text relationship. The content analysis demonstrated the domination of source (i.e., Iranian) and globally-shared cultural elements with less attention to the target and international cultures. Furthermore, the results showed that multimodality in these textbooks could provide the opportunity for critical cultural reflection, though it was limited to source and globally-shared cultures. By implication, ELT material developers in Iran should incorporate more appropriate materials and culturally engaging visuals associated with diverse cultures into local ELT textbooks to promote Iranian EFL students‘ cultural reflection, and, subsequently, their intercultural competence.