Code-Switching in Television Talk Shows and itsImpact on Viewers

This study is an attempt to explore the public opinion about codeswitching in TV talk shows. Satellite TV channels are the most effectiveand successful source of mass communication in the era. They can beused for motivation or demotivation, guidance or misguidance,education or propaganda as well as making the public opinion. Andthe language or the medium of communication is very much importantin this regard. It would be absolutely right to say that language is the“soul” of communication.Code switching is nowadays very common in radio and TVprograms, especially talk shows. This research work is meant toaddress the public opinion especially of the educated class in thisregard. A particular class from the general public is selected asrespondents for this purpose. The data is collected throughquestionnaire. It is analysed with respect to positive and negativeeffects of code switching. an‎d it is further concluded in the findings.