THE PROSPECTS AND CHALLENGES OF FILM PUBLICITY THE PROSPECTS AND CHALLENGES OF FILM PUBLICITY IN NIGERIA

This paper has tried to explore the prospects and challenges of movie publicity in Nollywood, the Nigerian Film and home video industry. Using an observational approach drawn from a somewhat insider’s knowledge, the types of movie publicity which obtain in the industry were x-rayed. Some of the constraints in the industry which include non-existence of Theatre/Cinema houses, insecurity, and a lack of Corporate Body by way of Association/Guild to handle its affairs, were identified. The paper concludes on the note that publicity which is a vital arm in the movie production process that has a prominent role to play in box office returns should be taken more seriously. It was then, recommended, among others, that there was need to build theatre/cinema houses, make the various arts and culture Departments of the states more viable and active, create a body or association of movie/film publicists that would take control and regulate the manner and methods of movie publicity in the industry and put measures in place to address the insecurity problem in the country.