Feasibility of Teaching Public Relations Courses Through E-Learning: A Case Study in Malaysia

The influence of e-Ieaming on teaching and learning has been increasing in recent years. This is obvious as more universities are embracing e-Ieaming to supplement the course delivery than ever before. This study was conducted at various Malaysian higher learning institutions offering undergraduate public relations courses through distance learning. Research was conducted via a quantitative method through a survey. Most respondents agreed that public relations courses can be taught through e-Ieaming. However, there must be a high degree of commitment and willingness to enhance both the teaching as well as the technologybased skills of the academician or facilitator who performs a dominant role in conducting public relations courses through e-Ieaming.