The Impact of Web Knowledge Networks on E-service Innovation in Iraqi Tourism Companies

Service in Iraqi tourism companies is instable which causes low performance of industry, thus, itis lacking as compared to other developing countries. There can be two hundred million Shiiteswanting to visit republic of Iraq on journey. Additionally to the holy cities of Najaf and Karbala,the country has various religious order shrines. The Islamist Ali International airport, presentlyunderneath construction on the Furat of Najaf, will create a positive contribution to the growingnumbers of tourists. During the past few years, there have been tremendous attempts amongvarious Iraqi tourism companies to implement e-service innovation to increase their capabilities;E-service innovation is an important element to support competitive advantages. Therefore,implementation of this task needs to be stimulated. In this context, many literature points out thatthe use of web knowledge networks contributes to competitive success. So, this study aims toinvestigate the impact of web knowledge networks on e-service innovation for tourismcompanies in Iraq. Data were collected from nine tourism companies and the relationshipsproposed in the framework were tested using structural equation modeling. The results indicatethat using web knowledge networks can lead to improved e-service innovation.