Marking Asean Produce Towards A Common ‘Conformite Asean’ Certification Mark

Since its formation ill 1967 ASEAN have played a considerable role both regionally and globally. Unlike the European Union, which binds its 27 member states through a comprehensive legal framework, this article will discuss the challenges in tandem with Mutual Recognition Agreement, which is aimed to facilitate intra ASEAN trade. With over 520 million consumers in ASEAN, this paper will discuss with reference to challenges faced by Malaysia alld the pressing needs towards institutionalization of standards for a wider array of products and a proposed common CA [Conformite Asean] certification marks which mirrors the CE [Conformite Europeene] maring in the European Union which is easily identifiable by consumers.